Privacy Policy
Last Updated: September 22, 2025
This Privacy Policy explains how SneakerLab LLC (“SneakerLab,” “we,” “our,” or “us”) collects, uses, shares, and protects personal information when you visit or purchase from sneakerlab.store (the “Site”).
1) Company & Contact
- Store: SneakerLab.Store
- Legal entity / operator: SneakerLab LLC (U.S. registered)
- Address: 1942 Broadway St., STE 314C, Boulder, CO 80302, United States
- Email: [email protected]
- Phone: +1 (720) 555-0143
- Support hours: Mon–Fri, 9:00–17:00 (Mountain Time, U.S.)
2) Notice at Collection (California & applicable U.S. states)
We collect the categories of personal information listed below for the purposes stated. We retain each category for the period shown, or as required by law. We disclose data to service providers to operate our business. Where noted, we may “share” data for cross-context behavioral advertising (CA residents).
| Category | Examples | Purposes | Retention | Sold? | Shared? | Recipients |
|---|---|---|---|---|---|---|
| Identifiers | name, email, phone, IP, device ID, shipping/billing address | account, orders, support, fraud/security, communications | Account life + up to 3 years after last activity (invoices & tax records up to 10 years) | No | Possible (ads, if you opt-in/consent) | service providers; advertising partners (if enabled) |
| Commercial info | order history, items viewed/carted | fulfill orders, returns, analytics, support | Orders/invoices up to 10 years; behavioral logs ≤ 25 months | No | Possible (ads, if enabled) | service providers; advertising partners |
| Internet activity | pages/events, cookie IDs, device/browser | site performance, analytics, security, prevent abuse | ≤ 25 months or sooner if you opt-out | No | Possible (ads, if enabled) | analytics/ad partners |
| Geolocation (coarse) | IP-based region | localization, fraud prevention | ≤ 13 months | No | No | fraud tools/analytics |
| Sensitive PI | login credentials; payment tokens via processors | account security; payment processing; fraud prevention | For transaction + legal retention; we do not store full card numbers | No | No | payment processors |
California Privacy Choices:
- Do Not Sell or Share My Personal Information
- Limit the Use of My Sensitive Personal Information
We honor Global Privacy Control (GPC) signals; a valid GPC will be treated as an opt-out of “sale/share” for that browser.
3) What We Collect
- You provide: account details, contact/addresses, size/fit notes you choose to share, order/return info, support communications, marketing preferences.
- Automatic: device data, IP, cookies/pixels, pages viewed, events, referral source, approximate location, error logs.
- From partners: payment confirmations from processors; shipping updates from carriers; aggregated analytics (if enabled).
We do not knowingly collect data from individuals under 16.
4) How We Use Information
- Provide the Site & services: process payments, ship orders, manage accounts/returns, customer support.
- Security & fraud prevention: detect/mitigate suspicious activity, protect accounts, maintain service integrity.
- Analytics & improvement: understand traffic, fix bugs, improve UX and inventory planning.
- Marketing (with consent where required): emails about products/promotions; interest-based ads only if cookies/ad tech are enabled and you have not opted out.
5) Cookies, Ads & Your Choices
- We use essential cookies for security, cart/session, and basic site features.
- Analytics and advertising/retargeting cookies run only with your consent where required.
- Manage preferences anytime at Cookie Policy
- You can also use browser settings, ad industry opt-outs, and our Do Not Sell/Share page. We honor GPC.
6) When We Share Information
We share personal information with service providers under contracts that limit use to our instructions (e.g., hosting, payment processing, shipping, support, analytics, security).
If advertising cookies are enabled, we may share certain identifiers and internet activity with ad partners for cross-context behavioral advertising (CA “share”). We do not knowingly sell data and do not sell/share minors’ data.
We may disclose information to comply with law, enforce terms, or during a business transfer.
7) Your Rights & How to Exercise Them
Depending on your state, you may have rights to know/access, correct, delete, portability, opt-out of sale/share, and appeal. We extend these rights broadly to U.S. consumers where feasible.
Submit a request:
- Web form (preferred):
Contact Us - Email: [email protected]
- Toll-free (if applicable): add here if required.
We will verify your request (e.g., via email/order info). Authorized agents may act with proper documentation. We respond within 45 days (or as required by law).
Marketing: unsubscribe via email link; SMS (if any) requires express written consent; reply STOP to opt-out.
State-Specific Notices: /state-privacy-notice (California, Virginia, Colorado, Connecticut, Utah, etc.).
8) Data Security
We implement reasonable technical and organizational measures, including TLS/SSL, access controls, and fraud checks through PCI-compliant processors. No method is 100% secure, but we apply industry-standard safeguards.
9) Data Retention (summary)
- Orders/invoices/tax records: up to 10 years (legal requirements).
- Account & support logs: up to 3 years after last activity.
- Analytics/advertising identifiers: ≤ 25 months, or sooner if you opt-out/delete cookies.
- Payment credentials: tokenized by processors; we do not store full card numbers.
10) Children’s Privacy
The Site is not intended for individuals under 16; we do not knowingly collect data from children. If you believe a minor provided data, contact us to delete it.
11) International Visitors
We operate in the United States. Your information may be transferred to and processed in the U.S. and other locations of our service providers consistent with this Policy.
12) Third-Party Links
Our Site may link to third-party sites. Their privacy practices are their own; review those policies before interacting.
13) Changes to This Policy
We may update this Policy. We will post the revised version and update the “Last Updated” date. Material changes will be highlighted on the Site and/or via email when appropriate.
14) Contact Us
Questions or requests about this Policy:
SneakerLab LLC
1942 Broadway St., STE 314C, Boulder, CO 80302, United States
Email: [email protected] | Phone: +1 (720) 555-0143